147: From Dream to Reality: How I Started a Sustainable Women’s Clothing Brand – Desiree Buchanan

Desiree Buchanan is the founder of Poplinen, a thoughtfully designed, size-inclusive collection of tops and blouses for women, all while minimizing our carbon footprint, and adding value into the world. Prior, Desiree was the Senior Communications Manager at The Black Tux, where she oversaw the social media content strategy, helped define and synthesize the company PR strategy, and managed the company’s outside PR firm. She has dabbled in social media advertising, creation and execution of physical retail experiences, online retail, and editorial for brands including Warby Parker, Vanity Fair International, and Architectural Digest. She holds a BA in International Business with a Minor in Anthropology from Vanguard University.

Create beautiful, engaging social media in 5 minutes a day – www.RiseUpCreatives.com

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