216: From Job Loss to Government Assistance to $100k in a Year – Jess O’Connell

Jess O’Connell started her business after her husband lost his job in 2018 and they went on government assistance. Her first launch generated $1,500 in revenue, and it was the proof she needed to give it her full attention. After six months of testing and iterating her signature formula, Jess found herself generating $10K per month but she didn’t enjoy running her business. After launching no less than 10 programs in that six months, she was spinning many plates at once, trying to keep it all going, terrified to let one stop and drop. Then she started questioning whether being an entrepreneur is what she really wanted.  Jess took some time to close down her offers and dedicated herself to making that one offer as profitable as possible before starting anything else new. By the end of her first year in business, she reached that highly coveted six figures. In 2020, Jess shifted her business serving a more aligned audience. One launch at a time, she narrowed her focus and re-built her business in a new niche. Now Jess helps clients create more revenue with their launches so they can get out of the cycle of feast and famine and start creating stacked launch revenue in their business. She has been featured in top-tier media including Yahoo! Finance, and Today.com. Jess holds a bachelor’s degree in earth science from the University of Northern Colorado. She is married with two children and lives in Denver.

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