{"id":7875,"date":"2020-08-31T04:00:03","date_gmt":"2020-08-31T04:00:03","guid":{"rendered":"https:\/\/insporising.com\/copy-of-145-from-world-class-race-car-driver-to-millionaire-mompreneur-jessie-harris-bouton\/"},"modified":"2021-03-03T21:58:23","modified_gmt":"2021-03-03T13:58:23","slug":"147-from-dream-to-reality-how-i-started-a-sustainable-womens-clothing-brand-desiree-buchanan","status":"publish","type":"post","link":"https:\/\/insporising.com\/?p=7875","title":{"rendered":"147: From Dream to Reality: How I Started a Sustainable Women\u2019s Clothing Brand \u2013 Desiree Buchanan"},"content":{"rendered":"<p><script async defer onload=\"redcircleIframe();\" src=\"https:\/\/api.podcache.net\/embedded-player\/sh\/a816bcf7-02cc-4363-bb63-17e19ced5e90\/ep\/568cad47-e78c-4038-9fb2-f8a685f7004c\"><\/script><\/p>\n<div class=\"redcirclePlayer-568cad47-e78c-4038-9fb2-f8a685f7004c\"><\/div>\n<style>\n    .redcircle-link:link {<br \/>\n        color: #ea404d;<br \/>\n        text-decoration: none;<br \/>\n    }<br \/>\n    .redcircle-link:hover {<br \/>\n        color: #ea404d;<br \/>\n    }<br \/>\n    .redcircle-link:active {<br \/>\n        color: #ea404d;<br \/>\n    }<br \/>\n    .redcircle-link:visited {<br \/>\n        color: #ea404d;<br \/>\n    }<br \/>\n<\/style>\n<p><span style=\"font-weight: 200;\"><strong>Desiree Buchanan<\/strong> is the founder of Poplinen, <\/span><span style=\"font-weight: 200;\">a thoughtfully designed, size-inclusive collection of tops and blouses for women, all while minimizing our carbon footprint, and adding value into the world.<\/span><span style=\"font-weight: 200;\"> Prior, Desiree was the Senior Communications Manager at The Black Tux, where she oversaw the social media content strategy, helped define and synthesize the company PR strategy, and managed the company&#8217;s outside PR firm. She has dabbled in social media advertising, creation and execution of physical retail experiences, online retail, and editorial for brands including Warby Parker, Vanity Fair International, and Architectural Digest. She holds a BA in International Business with a Minor in Anthropology from Vanguard University.<\/span><\/p>\n<p><strong>Create beautiful, engaging social media in 5 minutes a day &#8211;<\/strong>\u00a0<a href=\"https:\/\/www.riseupcreatives.com\" target=\"_blank\" rel=\"noopener noreferrer\">www.RiseUpCreatives.com<\/a><\/p>\n<p><strong>Connect with Desiree:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/www.poplinen.co\">Poplinen.co<\/a><\/li>\n<li><a href=\"http:\/\/www.instagram.com\/poplinen\" target=\"_blank\" rel=\"noopener noreferrer\">Poplinen Instagram<\/a><\/li>\n<li><a href=\"https:\/\/www.facebook.com\/POPLINEN\" target=\"_blank\" rel=\"noopener noreferrer\">Poplinen Facebook<\/a><\/li>\n<li><a href=\"https:\/\/www.instagram.com\/desi_buchanan\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/desireebuchanan\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><\/li>\n<\/ul>\n<p><strong>Don\u2019t Miss A Single Episode:<\/strong><\/p>\n<ul>\n<li><strong>Subscribe<\/strong>\u00a0on\u00a0<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/inspiration-rising\/id1448649388\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Apple Podcasts<\/a>, <a href=\"https:\/\/play.google.com\/music\/m\/Iqrp5q3bagph2t23malprd3dxvy?t=Launch_Yourself_Today\" target=\"_blank\" rel=\"noreferrer noopener\">Google Podcasts<\/a>,\u00a0<a href=\"https:\/\/open.spotify.com\/show\/42zIsXzjCibZt49xdCRvB4\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a>, or <a href=\"https:\/\/www.stitcher.com\/podcast\/in-plain-sight\/launch-yourself-today\" target=\"_blank\" rel=\"noreferrer noopener\">Stitcher<\/a>.<\/li>\n<li><strong>Leave a quick review<\/strong>\u00a0on any of the podcast apps to tell people what you think about the show.<\/li>\n<li><strong>Take a screenshot of the podcast<\/strong> and post it on Instagram or Instagram Stories. Tag us <a href=\"http:\/\/www.instagram.com\/insporising\" target=\"_blank\" rel=\"noreferrer noopener\">@insporising<\/a>. We\u2019ll repost and give you a shoutout!<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Desiree Buchanan is the founder of Poplinen, a thoughtfully designed, size-inclusive collection of tops and blouses for women, all while minimizing our carbon footprint, and adding value into the world. Prior, Desiree was the Senior Communications Manager at The Black Tux, where she oversaw the social media content strategy, helped define and synthesize the company [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-7875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"_links":{"self":[{"href":"https:\/\/insporising.com\/index.php?rest_route=\/wp\/v2\/posts\/7875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insporising.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insporising.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insporising.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/insporising.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7875"}],"version-history":[{"count":0,"href":"https:\/\/insporising.com\/index.php?rest_route=\/wp\/v2\/posts\/7875\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insporising.com\/index.php?rest_route=\/wp\/v2\/media\/7878"}],"wp:attachment":[{"href":"https:\/\/insporising.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insporising.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insporising.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}